This Lublin agency has been shooting films, commercials and television programmes since 1993, and it also runs its own channels and shops. All of it was scattered around the web, so from the outside nobody could see the scale.
I ran the project on my own, from the first conversation to launch day.
The screen layouts, the typography, the colours and the way you move around the site were made for this one company, with no ready template and no site builder. I set the direction to match what the client wanted, and every screen went to him for approval before I started coding it.
Seven pages, the rotating carousel of work on the first screen, the scrolling galleries of covers and products, the animations and the transitions between sections. All written by hand and tested on a computer, a tablet and a phone.
Films from YouTube play in a small window that stays on screen while you keep scrolling. The viewer is not sent off to another service they usually do not come back from.
A contact form with an attachment of up to eight megabytes, the cookie consent and the privacy policy page.
Titles and search descriptions, tidy headings and image descriptions on every page.
The certificate on the client hosting, uploading the files and connecting the domain. The server was on the client side, the rest was on mine.
The words on the site belong to the client, because he knows his productions best. The line on the first screen, from frame to broadcast
, is mine.
The client talked to one person the whole time and had one person answerable for the result. Nothing got lost between the designer, the developer and the administrator.
Big Art does several things at once and each of them had its own place online. A visitor would land on one piece and have no idea the rest existed.
Second thing: a film frame needs a dark background and room to breathe, not a white sheet with a list of services. The site had to get out of the image the way.
The whole site is black so the frames do the glowing. Colour appears only where something is happening.
The first screen says one thing: from frame to broadcast. The service list sits beside it, in smaller type, and stays out of the way.
The projects sit on a film strip you turn with the mouse or drag with a finger. Instead of a grid of thumbnails you see straight away what this company does.
The site is live at big-art.com.pl. The agency now has one place that shows the full range of what it does: commercials for brands and institutions, its own YouTube channels, a video platform, a publishing arm and two shops.
Each of those areas got a page of its own with its own address. A visitor lands straight on what they came for, and search engines have something to index.
The company line, a short description of what it does and a rotating film strip that leads into the six areas of its work.
A description of the video platform the company runs, where online creators publish their material. At the end, a button that opens the service itself.
A description of the history channel the company runs on YouTube: how long it has been going, how many subscribers it has and what it covers. Below that, a way through to the channel.
The client two online shops, HobbyWear and DzikiSklep. Each one has a description of its range, a scrolling gallery of products and a way through to the shop.
Books and a board game published by the company. Each title shows the cover, the author, the page count and the ISBN, with a scrolling strip of the remaining titles below.
How a commercial is made, from the script to the finished material. A list of the brands and institutions the company has worked for, and four films to watch without leaving the site.
Three themed channels run by the company, each with a short description and a way through to YouTube.
A form that takes a file attachment, and next to it the phone number, e-mail address, registered address, full company name and tax number.
A separate page with the rules on handling data, plus the window that asks about cookies on a first visit.
It needs one small entry in your browser storage to work, and that is all. Analytics and third party tools will only run if you allow them. The details are in the privacy policy.